SOCIAl media guidlines & Rules

Welcome to our team! We're excited to have you join us as an ambassador of our brand on social media. To ensure we maintain a consistent and engaging presence online, please follow these guidelines when posting on social media.

Ice Cream in A Cup Photo Example

Ice Cream in a cone Photo Example

Guide to Taking Ice Cream Photos:

 

For ice cream in a cup:

  • Use our flower wallpaper.

  • Put scoops of ice cream in a cup.

  • Take pictures of the ice cream in front of the flower wallpaper.

  • Use ring light to make it look good.

For ice cream in a cone:

  • Make sure your nails are clean and nice.

  • Hold the ice cream cone in your hand.

  • Use ring light to make it bright

  • Take pictures of yourself holding the ice cream in front of the flower wallpaper.

  • Make it look even better by adding sprinkles, toppings, or anything that makes it look yummy and attractive.

Macaron ice Cream Sandwich Photo Example

Guide to Taking MACARON ICE Cream Photos:

 

  1. Use our flower wallpaper as the background.

  2. Place the macarons on a pink pedestal or stand.

  3. Use a special light called a ring light to make the macarons look their best.

  4. Take a photo of the macarons with the flower wallpaper as the backdrop.

User-Generate Content Example

How to Repurpose User-Generated Content (UGC):

 

  1. Whenever someone mentions Phuse Cream, respond with a friendly comment like "Thanks for coming!"

  2. Repost their photos on our page to showcase their amazing content.

  3. Remember to give credit by tagging them in the reposted photo.

Let's celebrate our awesome community by sharing their love for Phuse Cream! 📸🍦

Events:

 

When Phuse Cream is at an event, we need to be active on social media to engage with our audience. Here's what you need to do:

  1. Repost whenever we are tagged in a story: Keep an eye on our mentions and repost any stories where people tag us. It helps showcase our presence at the event and shows appreciation for our customers' support.

  2. Reply to comments: Respond to comments on our social media posts related to the event. Engage with our followers by answering their questions, thanking them for their support, or sparking conversations. This helps build a stronger connection with our community.

Remember, being active on social media during events helps us create a memorable experience for our customers and strengthens our brand presence. Let's make every event a delightful and engaging one! 🎉📲

SUBMIT YOUR CONTENT

GUIDELINES

Photo Requirements

Include at least one photo of ice cream per shift. All photos must be taken on the shop phone, and must be of a high quality. Make sure the lighting is good and the photo is well-composed.

UPLOADING PHOTOS

Upload your photos to the employee portal after your shift. The password for the portal is Phusecream123. This helps us keep track of all the photos being posted, and allows us to share them on our own social media channels if we choose to do so.

Scoop standard

Use the "scoop standard" when taking photos of ice cream in a cup or cone. This means using the 4 oz ice cream scooper and ensuring that the cup or cone appears full. This helps to show off the size of our scoops and makes for a more visually appealing photo.

BRAND REPRESENTATION

Remember that you are representing our brand online. Your social media presence should reflect the same level of professionalism and positivity that you bring to your work at the shop. Be a good ambassador for our brand, and have fun showcasing our delicious ice cream!

EDITING POLICY

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

BE CREATIVE

Encourage creativity! In addition to photos, we also encourage employees to create Reels and TikToks that showcase our ice cream in fun and creative ways. At the end of each month, the employee who creates the most creative Reel or TikTok will win a prize.

Scoop Standard

  • Standard

    The standard is a full cup.

    This means using the 4 oz ice cream scooper and ensuring that the cup or cone appears full. This helps to show off the size of our scoops and makes for a more visually appealing photo.

  • Not standard

    If a scoop does not meet the "standard" criteria, it is considered a "not standard" scoop.
    A "not standard" scoop would be something that looks unfull, melting ice cream, and an overall messy presentation. These scoops should not be used for social media photos.